FOR EMPLOYERS That Care

Support working parents can feel.
Impact for your business.

Treasure Time is a therapist-led working parent programme designed to reduce parenting stress, build confidence and strengthen employees' sense of support from their employer. We deliver the programme from start to finish and report back on engagement and impact.

Talking Tables characters animated in a seamless loop Five illustrated characters gently bob, blink, and sway while hearts, clouds, and leaves move around them.
~13m

employees in the UK are parenting a child

92%

of working parents report feeling burned out

60%

would switch jobs for better parental benefits

£30k

average cost to replace one single employee

“  ”

If we can support parents to be their best selves at home, they can be their best selves at work, and that's great for everybody.

Octopus EV logo
Director of Internal Ops at Octopus Electric Vehicles

FOR EMPLOYERS That Care

Support your working parents will love. Fully delivered for you.

Working parents are carrying a lot. Parenting pressure doesn't stay at home. Worry about children, childcare, family logistics and the constant pull between work and home can affect stress, focus and how supported people feel by their employer.

Working parents want to know their employer gets it. The support employers provide during the most demanding years of family life can shape how valued, supported and able to stay people feel. Treasure Time gives working parents practical, expert support for one of the biggest sources of pressure in their lives.

We run the programme from start to finish and give employers clear evidence of engagement and impact.

Setup

You fund the cohort, we run everything

Choose from live cohort groups that bring parents together from across the organisation, self-guided programmes that parents can access in their own time, or a blend of both. We provide everything you need to launch internally, manage sign-ups and get parents started. We measure the programme impact to give you a clear picture of engagement and change.

Parent kneeling on a green carpet, opening a Treasure Time box filled with colourful craft supplies.
receive

Everything your parents need, delivered to their home

Every participant receives a Treasure Time box at home, filled with carefully selected materials for their weekly practice. There's nothing for parents to source or prepare, and nothing for your team to organise or ship. Every Treasure Time box is designed to make the weekly play practice simple and immediate.

Woman sitting on a green carpet unpacking a Treasure Time box of coloured paper and craft supplies.
meet

Expert support, with other working parents

Parents join live sessions led by a qualified play therapist, learning practical skills they can use at home straight away. Live cohorts give parents space to share experiences with colleagues who understand the pressures they're juggling, building connection across the organisation.  

A mother sitting cross-legged on a green carpet hugging her young daughter in a warmly lit room.
Practice

One 30-minute practice each week

Parents put what they're learning into practice through a protected, screen-free Treasure Time playdate with their child. Their child leads and the parent practises skills including listening, following, noticing, boundaries and emotional regulation. Most parents report seeing positive changes in their child after the first session.

A mother and young daughter laughing together while playing with craft supplies on a green rug.
Person kneeling on a green carpet, opening a large cardboard box with colorful craft supplies spilled out including colored paper, markers, pipe cleaners, pom-poms, googly eyes, crayons, and small craft decorations.Woman sitting on green carpet in a cozy room, holding a yellow container while unpacking a cardboard box filled with colored paper and craft supplies scattered on the floor.A woman in a blue sweater and jeans sits cross-legged on a green carpet hugging a young girl who is wearing a white sweater, floral skirt, and black tights, in a warmly lit room with string lights on a white wall.A woman and a young girl sitting on a green rug, playing and laughing together with craft supplies and toys around them in a cozy indoor setting with string lights and a plant in the background.

our approach

The CARE method

Most employers care about their working parents. Many already have good policies and benefits in place. But the experience of being a parent at work is shaped by what happens day to day: whether parenthood is visible, whether managers understand the pressures parents are navigating, whether there are opportunities to connect with others, and whether support makes a meaningful difference to life outside work.

The CARE Method helps employers close the gap between offering support and employees genuinely feeling supported.

C

Care through change

Support parents through the moments when family and working life change, including parental leave, returning to work, childcare transitions and changing family circumstances.

A

Acknowledge openly

Make parenthood visible and accepted across the organisation, so employees feel able to use the support available without worrying about how it will be perceived.

R

Real support

Offer practical support for the pressures parents are actually experiencing, including life outside work, so employer care is tangible rather than something that exists mainly in policy.

E

Equip managers

Help managers understand the realities of working parenthood and give them the confidence to bring policies and parent-supportive culture to life in everyday interactions.

start where you are

Start with one cohort.
‍Build from there.

A clear route from supporting your first group of parents to embedding the CARE method across the organisation.

Founding Cohort
A focused eight-week cohort to introduce Treasure Time, understand demand and measure the impact for your working parents.
One eight-week programme
One live parent cohort
Guided weekly sessions
Baseline and outcome reporting
A cute blue character
Embed
Ongoing parent support, with the tools to bring the CARE Method into everyday working culture.
Regular parent cohorts
Manager training
Blend live and self-guided support at scale
Ongoing impact reporting
A cute pink character
Partnership
A tailored partnership for organisations that want to make working-parent support part of how they operate.
Multi-site or group-wide rollout
Leadership and manager support
Tailored engagement strategy
Organisation-wide impact reporting
A cute yellow character

Treasure Time almost gives you permission to take pressure off and to simplify things. You get more from it without realising. And then you look back and you go, ‘it’s so different now'

A cute pink character
Jess
Customer Success, Mum to Benjamin (8)

Balancing a career and young children at home is such a difficult challenge. Having an employer that genuinely recognises that struggle and supports you makes all the difference.

A cute pink character
Hatty
Finance Ops, Mum to Rosie (5)

They don’t need a lot, it’s just they want your time… doing Treasure Time has made me realise the difference.

A cute pink character
Cyril
Head of B2B, Dad to Ellie (5)

The mornings have been far, far calmer… I feel like we’re definitely feeling the benefit of it.

A cute pink character
Stephen
Procurement Analyst, Dad to Riley (3)

I’ve learned a lot about myself… being present is really important. Other things can wait.

A cute pink character
Katrina
Account Exec, Mum to Ben (2)

It’s been eye-opening. Who knew that spending time together would unlock so much?

A cute pink character
Zarina
Head of CRM, Mum to Zadie (8)
frequently asked questions

Practical answers for People teams.

Need to take the case to leadership? We'll help you make it clear, commercial and measurable.

Will this actually make a difference for our employees?

Yes. Treasure Time is designed to change what employees experience at home, not simply give them more content to consume. Parents apply a practical, guided approach every week, while your organisation tracks shifts in employer loyalty and retention sentiment before and after the programme.

Recent data shows a shift before and after Treasure Time in retention intentions (71% to 100%), loyalty to employers (86% to 100%) and rating leadership as valuing emotional wellbeing of staff (71% to 100%).

How do we get started?

Most employers begin with one eight-week Founding Cohort. We agree what success looks like, establish a baseline, invite the first group and take care of delivery. At the end, you have the participant experience and the data to decide what comes next.

How long to see results?

Most parents notice a significant shift in their relationships at home after the first session and they report a drop in parenting stress within the first month. The systems we build create a compound effect that strengthens over time.

Who is Treasure Time for?

Treasure Time is for employers who want to provide meaningful support for working parents. Our programmes support parents and carers of children from the early years through primary school, with guidance adapted to different ages and stages.

How does Treasure Time support working parents?

We give parents practical support with the parts of family life that can create pressure alongside work. Parents learn skills around connection, communication, boundaries, emotions and child development, with a weekly practice that helps them use what they are learning at home. It's much more than just an employee benefit — it's a human performance programme for working parents that improves relational skills that can be used in the workplace as well as at home.

What does our People team need to do?

Very little. We agree the cohort and what you want to measure, then Treasure Time manages communications, onboarding, programme delivery, participant materials and impact reporting. Your People team has one point of contact throughout.

How do you measure impact?

We agree what matters to your organisation before the programme begins and establish a baseline with participants. At the end, we repeat the agreed measures and report on engagement, parent experience and changes in the measures you selected. We provide this in a report to your People team at the end of each cohort.

How does Treasure Time make a difference for parents?

Treasure Time gives parents practical relationship skills to support the connection at home. Treasure Time gives parents an easy to implement weekly ritual that gives their relationship dedicated space even when family life is busy, and techniques to maintain strong connection that they can use long after the programme ends.

How does Treasure Time reduce parenting stress?

Research shows us that when children feel securely connected to their caregivers, their demands decrease. Many parents tell us that they'll be physically present with their child, but mentally elsewhere, or multitasking between jobs - and children can feel the difference. By giving a short, focused amount of time and attention through play (the child's natural language) children's connection cup gets filled, demands reduce and parenting stress lowers.

Nominate

my workplace

Think Treasure Time would be a great fit for your organisation?
Tell us where you work and we’ll take it from there.